Are you managing your Adwords campaigns based on a hunch or are you making decisions based on actionable data? Linking your campaigns to Google Analytics will provide a treasure trove of useful information that can save you money and produce better results. The example below demonstrates how.
One of my clients was spending half their budget on a campaign that asked people to sign a pledge supporting girls’ education in Africa. The campaign went live in early 2016 and at first glance, the numbers reported in Adwords appear great.