My inside view of the Justine Sacco incident

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sacco 250One of the most thrilling moments in my professional career occurred right before the holidays. On December 20th my client – Aid for Africa – was linked with the Justine Sacco debacle.

If you haven’t heard, Justine Sacco, a prominent public-relations executive, was boarding a flight from London to Cape Town, South Africa when she tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” For 24 hours, #HasJustineLandedYet was the number one trending topic on Twitter. Soon after, an anonymous supporter registered the domain justinesacco.com and forwarded it to Aid for Africa’s donate page providing Aid for Africa with the type of publicity small non-profits only dream of.

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A better way to engage facebook fans

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I recently discovered Action Sprout which is a social engagement tool for Facebook. So far I’ve really liked it. It provides your fans with additional ways to engage with your posts other than like, comment, and share. You create the campaign on Action Sprout and then link to it from your Facebook post. They offer over 30 … Read more

Welcome

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After more than a dozen years of helping non-profits navigate the uncharted world of online marketing, I have decided to throw my hat into the ring and start a blog. I resisted the urge until now. After all, there are hundreds of blogs being published and the field is saturated with thought-leaders. However, having transcended … Read more