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How a Rock Legend Helped My Nonprofit Client Break Through the Noise

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Navigating the crowded nonprofit landscape is no small feat, particularly when it comes to capturing attention and driving donations. My client, So They Can, an Australia-based organization dedicated to improving education and empowering African students, faced significant challenges in standing out amidst a sea of competing causes. A turning point came when So They Can … Read more

Three Facebook and Instagram Advertising Tips You Can Use Right Now

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Now is a good time to think ahead about the latest trends predicted for Facebook and Instagram advertising in 2020. The platform is constantly changing and staying informed can go a long way to getting better advertising results and staying ahead of your competition. The following comes from episode 235 of the weekly podcast Perpetual Traffic. 

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Use This Content Strategy To Improve Your Year-End Fundraising

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As we gear up for year-end giving, it’s worth noting that many of the tried and true marketing strategies used by for-profits can help nonprofits as well. Below I explore one messaging tactic in particular that will transform how you do cause marketing.

The Before and After State
Good marketers try to convince people to purchase by focusing on their before and after state – not the product itself. The before state refers to some form of discomfort or pain someone is experiencing. The after state shows how their product or service can alleviate that discomfort and improve their life.

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My inside view of the Justine Sacco incident

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sacco 250One of the most thrilling moments in my professional career occurred right before the holidays. On December 20th my client – Aid for Africa – was linked with the Justine Sacco debacle.

If you haven’t heard, Justine Sacco, a prominent public-relations executive, was boarding a flight from London to Cape Town, South Africa when she tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” For 24 hours, #HasJustineLandedYet was the number one trending topic on Twitter. Soon after, an anonymous supporter registered the domain justinesacco.com and forwarded it to Aid for Africa’s donate page providing Aid for Africa with the type of publicity small non-profits only dream of.

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Welcome

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After more than a dozen years of helping non-profits navigate the uncharted world of online marketing, I have decided to throw my hat into the ring and start a blog. I resisted the urge until now. After all, there are hundreds of blogs being published and the field is saturated with thought-leaders. However, having transcended … Read more