Now is a good time to think ahead about the latest trends predicted for Facebook and Instagram advertising in 2020. The platform is constantly changing and staying informed can go a long way to getting better advertising results and staying ahead of your competition. The following comes from episode 235 of the weekly podcast Perpetual Traffic.
Fundraising
Use This Content Strategy To Improve Your Year-End Fundraising
As we gear up for year-end giving, it’s worth noting that many of the tried and true marketing strategies used by for-profits can help nonprofits as well. Below I explore one messaging tactic in particular that will transform how you do cause marketing.
The Before and After State
Good marketers try to convince people to purchase by focusing on their before and after state – not the product itself. The before state refers to some form of discomfort or pain someone is experiencing. The after state shows how their product or service can alleviate that discomfort and improve their life.
Planting the seeds for end of year fundraising
As we approach the end of year, nonprofits are in the process of getting their house in order so that they can take advantage of the surge in fundraising that’s about to come. Last year, according to Network for Good, non profits raised slightly more than 30 percent of their entire year’s fundraising in December.
One of my clients (which shall remain nameless) has been making improvements throughout the year which will hopefully bear fruit at this critical time of year.
Here are several mistakes of note that needed to be fixed and how we went about doing it.
Sending only one email per month:
Most of us already feel bombarded by emails, but sending only one email per month makes it difficult to stay front of mind. While the organization in question has limited staff resources, they are now sending one email per week on average. One way they were able to do this easily is by sending upcoming event emails which are easy to draft. Prior to this they simply listed all events in their monthly newsletter.